Vision Summary
Capture the imagination of the community with
extraordinary performance experiences, educational offerings and
community partnerships that bring diverse people together.
Cornerstone I: Performance
Goal I: Raise artistic vibrancy level of performances
Identify and engage top-notch new artistic leader to become “Tacoma’s Impresario” and
the best musician in town
Attract and retain high caliber of musicians for whom performing with TSO will be their "best and favorite gig."
Captivate the audience with inventive "boutique" programming
Goal II: Optimize the audience’s
total experience, direct and ancillary, at core season concerts
Vary presentation
style of performances to stimulate all the senses with non-traditional elements
Enhance
environment, audience comfort and perception of Pantages and Rialto
Cornerstone II: Engagement
Goal I: Foster an
intra-organizational community that cherishes the mission and advances the
vision
Develop a shared culture and sense of purpose among and
between Board, Musicians, Chorus and Administration
Tenaciously pursue donor stewardship and patron
relationship-building activities
Attract, reward and retain effective, loyal volunteer corps.
Goal II: Increase community-wide relevance
of the TSO
Become the top-of-mind arts organization – recognized for
integrity, vitality and competence – in Tacoma
Partner with others to address critical community issues
Cultivate non-traditional audiences with non-traditional
programs.
Cornerstone III: Stewardship
Goal I: Become the
plenipotentiary nonprofit arts Board in Tacoma
Make Board
the transparent, fully representative surrogate of all TSO constituencies and
of the community
Maximize
leadership, participation and accountability to make Board visible, valued and
trusted
Goal II: Adopt new
business model with our patrons as its center
Refocus
Board around ambassadorship and “friend raising”
Move fund
development practices beyond reactive-transactional
to proactive-relational mode.
Move
marketing practices beyond audience
development to audience engagement. In this model, audiences morph from
“consumers” to “members.”
Grow
endowment and reserves through leveraging planned giving opportunities.